
For-Profit Solutions for Nonprofits
Floros & Associates’ tailored approach to nonprofit support equips organizations with the tools and guidance needed for sustainable growth and effective governance. Whether a nonprofit is looking to enhance board engagement, host a strategic retreat or special event, Floros & Associates brings expertise and passion to every project.
Founded in 2010, Floros & Associates is a dynamic consulting firm that specializes in helping nonprofit organizations achieve their missions with excellence and efficiency. Jim Floros, Founder and CEO, was inspired to start consulting because of his deep passion for the nonprofit sector and desire to leverage his decades of hands-on experience to help other organizations succeed.
About the Founders
Jim brings over 38 years of nonprofit leadership, including 29 years as a CEO, to the firm. He led the San Diego Burn Institute and the Jacobs & Cushman San Diego Food Bank, both local, grassroots nonprofits, to national prominence, multiplying their impact and resources. Jim’s strategic vision and fundraising prowess have resulted in over $150 million raised during his career, and his leadership during crises, such as the COVID-19 pandemic, has earned him multiple prestigious awards. Jim is recognized as one of San Diego’s most influential business leaders and has received numerous accolades such as Nonprofit CEO of the Year and the Eva Irving Community Service Award.
Cheryl Floros, Managing Partner, is a certified meetings and events professional with more than 30 years of experience in marketing, public relations, and community outreach. Her expertise in event planning, crisis communications, and comprehensive marketing campaigns has earned international recognition. Cheryl’s background includes leadership roles at the San Diego Humane Society & SPCA and the San Diego Burn Institute, where she developed and implemented impactful programs and outreach strategies.
What Floros & Associates Offers
- Fundraising that fuels your nonprofit
- Board governance to align leadership and achieve your mission
- Strategic planning retreats for real growth
- Impactful partner referrals and connections
- Philotimo Executive Sessions™ for next-level leadership development
- Special events that inspire, engage, and further your development strategy
- Game-changing communications
Impact and Legacy
Since its founding, Floros & Associates has been a trusted partner to nonprofits working to expand their reach, strengthen their operations, and build long-term sustainability. As nonprofit specialists, Jim and Cheryl Floros combine decades of executive leadership and marketing expertise to deliver thoughtful, real-world guidance. Through strategic planning, board development, fundraising support, executive coaching, and peer advisory groups, they help mission-driven organizations thrive. Their vision is simple yet powerful: to empower nonprofit leaders to work smarter, lead with purpose, and create lasting impact in their communities.
Wherever you are on your nonprofit journey, Floros & Associates is ready to help you move forward with confidence. For more information, visit FlorosAssociates.com or call 619.890.8067.








San Diego Foundation has opened registration for the San Diego Fundraising Conference presented by PNC Bank. The event will return to the Hilton San Diego Bayfront Hotel on Sept. 18 – 19, 2025, and is now expanded to a two-day, in-person experience offering insights from fundraising experts, thought leaders and local colleagues.
With the theme “Breaking Barriers, Building Futures,” this year’s conference will focus on strengthening nonprofit capacity and building sustainable fundraising strategies. One of this year’s keynote speakers is Nathan Chappell, a thought leader, public speaker, author of “The Generosity Crisis,” AI inventor, and recognized globally as an expert on the intersection of Artificial Intelligence and generosity.
On March 7 of this year the Lucky Duck Foundation’s Food & Water initiative eclipsed the milestone of 2 million meals distributed to San Diego County’s unsheltered homeless population. Through the program, non-perishable meals and water are assembled by volunteers, such as our Lucky Ducklings youth volunteerism group, and LDF staff coordinate with local outreach organizations to distribute the packed meals throughout San Diego County.
On March 31, the Lucky Duck Foundation announced an investment of $689,000 to extend and expand the “Pathways” program at the San Diego College of Continuing Education (SDCCE).






