Puzzle Pieces Marketing is a marketing and public relations firm offering Digital Marketing, Creative and Graphic Design, and Public Relations services. Founded by NCPC Board Member, Angel Mason Broadus, and operated by her and her wife, Kristine, Puzzle Pieces Marketing is a women, minority, and veteran-owned business.
What is your Mission?
Our mission is to amplify the social impact of nonprofits and brands doing good. We have long been dedicated to elevating the voice and reach of mission-driven, cause-based, and nonprofit organizations that contribute tangible positive change to our community. We focus on creating a unique brand identity that helps businesses and nonprofits tell their story in a way that inspires action and generates support.
What do you benefit most from being a member of NCPC?
We have been an NCPC member since 2012 and value our membership because it provides us with training, education, and networking opportunities. Working primarily with nonprofits and mission-driven businesses, it is important for us to stay engaged with nonprofit organizations and philanthropic leaders in the community. These opportunities expose us to new ideas and lead to continuous improvement, motivation, and inspiration that are essential to our ability to support our nonprofit clients and running our business effectively.
What do you offer to the community?
With roots firmly planted in San Diego, it’s our passion to support community growth. From Vice President to Board Member to Committee Chair and Volunteer, the positions we represent in our community are as diverse as our team and the businesses we take pride in serving.
We are proud to be among San Diego Black-owned businesses that have long advocated against the discrimination and systemic inequality that marginalizes people of color. As social justice has taken center stage like few other times within our generation, we’re driven now more than ever to use our power to uplift Black voices, disrupt business as usual, and also amplify the voices of the LGBTQ+ community. Our organization is the definition of creative and colorful. We’re creative in the sense that we are unique and think outside the box, and colorful meaning that our team is as diverse as the clients we represent.
What was your organization/company’s biggest accomplishment in the past six months/one year?
We had the opportunity to partner on a video production project with one of our nonprofit clients who was seeking renewal of their charter school certification. As a result of COVID-19 social distancing guidelines, the recertification process needed to be conducted virtually, so our team had to pivot quickly and produce the video in a very short timeframe. The meticulous work done and time invested resulted in setting an above-and-beyond standard for what a successful virtual recertification process looks like.
The Los Angeles region of the California Charter School Association (CCSA) has been using the video we produced as an example of best practices for charters going through renewals this year.
CCSA has shared it with all charter schools in the entire state that are renewing this year! Many schools are replicating the model for virtual renewal. Our client has stated that they saw this as tremendously flattering, and a validation that they are continuing to do excellent work, using best practices.
What event/program or campaign do you have coming up that you would like to share with our readers?
Our entire team is working remotely so we have taken this time to learn and incorporate creative ways to stay engaged with all of our clients and embrace new strategies for our marketing efforts.
In an effort to reduce distribution cost and improve user engagement, we are transitioning some of the graphic design projects for our clients’ annual reports from traditional print medium to digital formats. These publications are more interactive and they offer a better user experience with mobile-friendly layouts. The digital annual report on a website platform allows our client a unique platform for them to tell their stories about their organization. Their annual reports can be shared & linked which helps generate new interests and increase website traffic.
We recently worked with our client Volunteers of America Southwest (VOASW) on a digital marketing campaign to promote “A Virtual Fantasy Golf Pro-Am Event” where VOASW partnered with TDJ Golf. Using their mobile application platform, VOASW allowed participants to “draft” a fantasy squad of players from last year’s Masters’ players. Due to COVID-19 and social distancing, this tournament was held virtually, which was very different from anything either of us have done previously.
Proceeds provided emergency shelter to homeless disabled veterans and those struggling with addiction challenges. As a veteran-owed business, this project was especially important to us because we truly believe that no one who protected our country or is struggling with addiction deserves to be homeless.
In addition to this virtual fundraising project, we recently worked with another client, Casa Cornelia Law Center, a nonprofit and public interest law firm which provides pro bono, quality legal services to victims of human and civil rights violations. We redesigned and developed their website and ensured that they were able to host their 13th Annual La Mancha Awards virtually. As a result, they exceeded their fundraising goal for the La Mancha Awards event. This event is important to their organization because it funds Casa Cornelia’s pro bono legal programs, which serve indigent children, families and asylum seekers who seek humanitarian protection in the United States.
For more information: puzzlepiecesmarketing.com