Where confidence begins with a dress, and community makes it possible!
The Princess Project began in February 2002 with a simple but powerful moment: a high school teen needed a dress for prom and asked for help. Founders Laney Whitcanack and Kristi Smith Knutson rallied friends and family to host a small dress drive. What began as one act of kindness has grown into a nonprofit that has now served thousands of high school teens through the dedication of many volunteers.
In 2009, the mission expanded to San Diego, and today, San Diego proudly serves as The Princess Project’s Headquarters and year-round boutique location. From our boutique at Parkway Plaza, donated dresses (many of them brand new) are thoughtfully curated and transformed into joyful milestone moments for the teens we serve. In doing so, we also promote fashion sustainability by extending the life of beautiful formalwear and reducing textile waste through community-driven reuse.


But the true transformation goes far beyond the dress itself.
One mother shared that in her entire life, she had never been able to walk into a store and tell her daughter, “You can choose anything you want.” That day, she could. Her daughter stepped out in the most beautiful dress, beaming and completely transformed.


We see it again and again. Teens often arrive with shoulders slightly hunched, unsure or hesitant. They leave with their heads held high – smiling, confident, and excited for the milestone ahead.
Prom Dress Giveaways begin in San Diego at the end of March and will continue through April. Any high school teen in need of a dress may book an appointment with proof of enrollment in high school. In addition to boutique appointments, we will have eight library pop-up prom shop events throughout San Diego County to ensure access for teens who may not be able to travel to our main location.

At its heart, The Princess Project is about more than a dress. It is about belonging. It is about dignity. It is about making sure every teen feels confident, celebrated, and seen, because confidence truly changes everything.

If you’d like to learn more about The Princess Project and donate dresses or funds, volunteer, or register a teen for an appointment, please visit princessprojectsd.org!





















San Diego Foundation – Connecting People Who Care to Causes That Matter 