Building Strong Relationships for Donor Retention

Where does your organization focus most of its fundraising energy? Chances are, the answer is getting more donors. But what about keeping your current donors?

Research shows that nearly three out of every four new nonprofit donors leave an organization and never come back. This has led many in the field to focus less on acquiring new supporters and more on nurturing the relationships that they already have.

Join us for this 90-minute, interactive workshop where we will explore:

• Why organizations lose donors and money
  · How keeping donors increases fundraising success
  · Opportunities to build donor relationships
  · Elements of a successful donor retention plan

Light breakfast will be served.

Sharyn Goodson is Leichtag Foundation’s Director of Philanthropic Strategy and currently serves on the board of San Diego Grantmakers. Sharyn’s professional experience includes managing the Jewish Community Foundation of San Diego’s philanthropy programs, both serving as the lead contact for major family funds and foundations and as Vice President of Philanthropy. Previously, Sharyn served as Director of Grants of Jewish Family Service of San Diego as well as Program Director of the Aspen Community Foundation in Aspen, CO.