Beyond Awareness: Enhancing Leadership and Fundraising Through Strategic Communications

Join Denise Scatena, founding partner of Scatena Daniels Communications, and Jules Taggart, founder of Wayward Kind, for an interactive workshop on utilizing strategic communications to build trust and followership with funders. This workshop covers:

• • Must-haves in designing communications that go beyond awareness to position organizations as the solutions-driven, field leaders that funders are seeking.
  • Top media outreach and digital communications trends for 2021.
  • Tip sheets with proven processes for taking photos and videos, managing virtual interviews, and developing a comprehensive social media toolkit.

There will be ample time for questions and answers during our gathering.

About the Presenters:
In 2009, Denise Scatena co-founded Scatena Daniels Communications, an award-winning strategic communications agency based in San Diego. Over the past 20 years, Denise has worked with forward-thinking brands including healthcare, professional services, real estate, arts and culture, entertainment and philanthropy. A Chapman University and San Diego State alum, she is involved in numerous community associations, including San Diego Press Club, National Association of Hispanic Journalists San Diego / Tijuana chapter, the San Diego Association of Black Journalists, and Rotary 33.

Jules Taggart is table-flipping the marketing world as we know it and creating a better one in its place. She and her team at Wayward Kind work with challenger brands who are solving complex social justice issues, bringing greater visibility to organizations significantly impacting race, class and gender equity. Jules is also a member of Rotary 33.